We all know that many times a sponsor is involved in an event to promote a product or service. There is nothing wrong with this, especially when they support a worthwhile cause. But what does a cause, a sponsor, and The Great Candy Run all have in common? For The Great Candy Run, it is about the cause.
All of our main sponsors are involved because of the cause this event supports — the Fetal Health Foundation, inspired by my daughters and founded by myself, my wife, and other affected families. Every year some 800,000 pregnancies in the United States alone are affected by a fetal syndrome. Fetal Health is there to support those families, promote awareness, and fund research.
It is personal to our sponsors — many owners or employees have been affected by a fetal syndrome, or are on the front line providing and researching new treatments. They do more than provide funds: they fundraise for us, share their personal stories, help provide awareness all year long, and support the families who reach out to us. Our sponsors help us create a true family event, and it’s why the Great Candy Run is so much more than just a themed 5K.